Like any good student, I’ve studied some of the best investors in history throughout my career. Each implemented a unique strategy that made them successful.
But there’s one in particular that resonates with my personal view of the markets. It has to do with finding a sustainable, early-stage trend that has the ability to turn into a megatrend.
Being able to identify the next big trend is an amazing skill. And if you can do so successfully, you can pinpoint the companies that will benefit from the growing movement the most.
In today’s video, I take a look at one such example in the energy drink sector.
The energy drink market was once considered a fad. It’s now worth nearly $70 billion globally and on its way to $100 billion within the next few years.
Last Thursday, Keurig Dr. Pepper (KDP) said it would acquire Ghost Lifestyle and Ghost Beverages – which own the leading Ghost Energy ready-to-drink energy brand.
Keurig Dr. Pepper will initially buy a 60% stake in Ghost for $990 million – putting the company’s valuation at more than $2 billion once the deal is complete. It will purchase the remaining 40% in 2028.
Click here to watch today’s video for more details on the acquisitions and my thoughts on the valuation.
Plus, what other publicly-traded companies should you add to your watch list? The energy-drink industry remains strong, but stocks have pulled back recently. And that could potentially create an opportunity.
Here’s to the future,
Matt McCallEditor, Market Insights
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